introducing btrd group – a new chapter for blue thunder records
we are excited to announce that blue thunder records has evolved and is now operating as btrd group! while our name has changed, our committment to supporting creativity and nurturing artists remains as strong as ever. we’re still in the process of getting everything up and running smoothly, so we appreciate your patience as we make this transition. exciting things are coming – we can’t wait to share them with you.
why the change?
to be honest, we realised it was time for a change to better reflect our evolving vision. as we continue to expand our reach and support a diverse range of talent, we needed a structure that allows us to streamline our efforts and provide even better support for the artists we work with.
we’re still the same team with the same mission: keeping creatives creative. this change will help us better allocate resources, focus on the unique needs of our artists and create an even more supportive environment for creativity to thrive.
what’s next?
as part of our rebranding, btrd group will now consist of two labels: bluethunder and rainyday. this division is designed to allow us to specialise our efforts and ensure that the distinct needs of the artist under each label are met more effectively. here’s a bit more about what each label will focus on:
bluethunder
this label will continue the legacy of blue thunder records, focusing on groundbreaking music from emerging artists. we aim to push boundaries and foster innovation in sound while giving our artists the freedom to experiment and explore their craft.
rainyday
our new label, rainyday, will focus on a more intimate, introspective range of sounds. it’s a space for artists whose work captures the essence of reflection, depth and emotional resonance. whether it’s ambient, lo-fi or soul-stirring singer-songwriter tracks, rainyday will be a haven for creativity that speaks to the heart
a shared vision
while our name and structure have changed, our mission remains the same: keep creatives creative. as we continue on this journey as btrd group, we’re more determined than ever to champion the voices of the artists we believe in and help them tell their stories in the way that only they can.
updated as of 15th october 2024:
we are pleased to announce that charlie nicholson has been named assistant creative director and will be responsible for overseeing our bluethunder label. harry johnson will continue to oversee rainyday and the two will oversee btrd group together.